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Wednesday, July 11, 2018

Universal Reward Protocol - A New Rewarding System

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Introduction

We all like and enjoy being rewarded for the services and activities we do right?
Getting some value back for giving value to someone or a company!
This brings us to blockchain technology.
It is so evident that blockchain technology has positively impacted and transformed the rewarding industry in a huge way.
How exactly has blockchain done this?
  • Well, with blockchain technology, companies and startups are able to reward their users/customers with their special issued token for being loyal and also for using their services.
  • Users can now get rewarded for using and performing actions in Apps/Dapps.
  • Blockchain technology has made it much easier for users to tip each other through the press of a button (tip button).
  • Content creators such as musicians and writers can get rewarded easily by their fans for creating content.
I could go on with the list but those are some of the ways how blockchain technology has transformed and revolutionized rewarding and gifting.
I am pretty sure you are now beginning to wonder where I am heading with this and so I will go straight to the point.
Recently came across a new unique rewarding blockchain project. The name of the project is Universal Reward Protocol 

What is Universal Reward Protocol

Universal Reward Protocol  is a blockchain project that rewards users for:
  • Visiting stores
  • Buying products
  • Browsing online
All thanks to blockchain and the Universal Reward Protocol team.
The Universal Reward Protocol network is powered by URP tokens.

How it works

Shoppers Earn Rewards

The shopper is rewarded with URP tokens for sharing his or her data with retailers. He/She can share the fact that he/she visited a point of sale, his/her geolocation indoor, his/her purchases and many more.

Token Redemption

Retailers can retrieve their URP tokens by making exclusive and personalized offers based on the data a specific shopper decides to share with them

Data Security & Transparency

Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while enjoying personalized offers made by retailers
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Solution

Reward Smart Contract

Each reward operation will be handled by a Reward Smart Contract. Retailers can create new reward campaigns by filling the Reward Smart Contract form.
For example, retailers can reward a shopper for visiting one of their stores twice in the same week. IoT sensors can act as an oracle to certify the transaction.

Universal Digital Wallet

This digital wallet will allow shoppers to query the loyalty network for rewards and redemption contracts at any time. It will also enable users to check the balance of their wallet in URP tokens and edit their privacy settings.

Retailers redeem tokens through personalized offers

URP tokens can be exchanged for goods and services, coupons, and improved shopper experience with all retailers in the Universal Reward Protocol network.
These redemption offers are tailored to match each shopper’s needs and desires using the data they chose to share with the network.

Technology
There is an existing decentralized App called Occi which will be integrated with Universal Reward Protocol.
Occi is able to produce Proof-of-Behavior regarding in-store activity, using IoT and AI technologies.
Retailers such as Carrefour, Auchan, and Galeries Lafayette are utilizing this solution.
Some of the technologies that are being used by Universal Reward Protocol include :

IoT sensor

IoT sensors powered by Occi using geolocation technology, already covering more than 100,000 square meters of top retailers space, publish the data securely on the blockchain. They are deployed inside a mesh network to make setup simpler and the data capture more robust.

Distributed Data Storage on a hybrid blockchain architecture.

This enables shoppers to give consent to each data capture to guarantee data transparency. Sensitive receipt data is isolated between retailers, while navigation data is publicly available to all nodes.

Neural Net

All data is fed to a deep-learning layer for further profiling and analysis, allowing the deployment of custom redemption offers tailored to individual needs.

Conclusion

Rewarding has always been a way to show appreciation and also a way to encourage/motivate people to continue working hard/using a certain service.
It has been a part of us for centuries and will definitely be there for the rest of the coming years.
It is always nice to know that the services you provide are appreciated and the activities you take part are capable of giving value back.
I am very curious to find out how far the Universal Reward Protocol project will go and definitely looking forward to using their services.

Thank you for your time.


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